Treat the LED surface, reflections, lighting, content, and customer sightlines as one spatial system rather than separate production elements.
Retail / Experience
Fashion Environment
A flexible visual stage conceived for retail and live moments.
Editorial draft · verification required
The challenge
One space. Many visual modes.
Create one visual environment capable of supporting daily retail, seasonal campaigns, and live presentations without rebuilding the physical space.
- 01Map audience movement and primary viewing distances
- 02Define screen geometry around the architecture
- 03Coordinate content ratios with lighting and reflections
- 04Plan service access, calibration, and daily operation
Intended outcome
A reusable environment designed to change character through content while the architectural framework remains calm and consistent.
Draft specification
- Stockholm, Sweden
- 2024
- 24m²
- 1000 nits
- P2.6 pixel pitch
