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IM Vision
Westfield Mall of Scandinavia — Stockholm

The Icon

One of Europe's largest DOOH screens. 525 m² at Westfield Mall of Scandinavia.

Solna, Sweden
Double-sided DOOH
525 m² · 41 × 13 m
The Icon© Ocean Outdoor

© Ocean Outdoor

The challenge

The challenge — The Icon

One space. Many visual modes.

Create one of Europe's largest digital out-of-home screens in a prime Stockholm location where it is visible from motorways, pedestrian areas, and passing trains.

IM / Response

A 41 × 13 metre double-sided display covering 525 m² — one of Europe's largest DOOH screens.

IM / Delivery logic

  1. 01Installation of a 525 m² double-sided LED display at Westfield Mall of Scandinavia

Outcome

A 525 m² DOOH screen visible from motorways, pedestrian areas, and passing trains, positioned at one of the Nordic region's most trafficked locations.

Project facts

Size
525 m² · 41 × 13 m
Type
Double-sided DOOH

Project details

  • Solna, Sweden
  • Double-sided DOOH
  • 525 m² · 41 × 13 m
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