Digital in-store — European retail rollout
Kappahl
A scalable digital in-store network bringing campaigns and brand communication to around 160 locations across six markets.
Image: GrassfishAbout the project
Kappahl's digital in-store network connects approximately 160 locations and 220 touchpoints across Sweden, Norway, Finland, Poland, the UK, and Iceland. A major rollout across Kappahl and Newbie stores during 2025 created a consistent foundation for faster campaigns, moving content, and future store concepts.
Project facts: GrassfishProject details
- Six European markets
- 2025
- Approx. 160 locations · 220 touchpoints
