IM / Response
A scalable digital in-store network connecting approximately 160 locations and 220 touchpoints across Sweden, Norway, Finland, Poland, the UK, and Iceland.
Digital in-store — European retail rollout
Kappahl
A scalable digital in-store network bringing campaigns and brand communication to around 160 locations across six markets.
2025
Six European markets
Digital in-store rollout
Approx. 160 locations · 220 touchpoints
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The challenge
The challenge — Kappahl
One space. Many visual modes.
Create a consistent digital foundation for faster campaigns, moving content, and future store concepts across six European markets.
IM / Delivery logic
- 01Major rollout across Kappahl and Newbie stores in 2025
- 02Network deployment across six European markets
Outcome
A consistent digital foundation enabling faster campaigns and moving content for a European retail chain.
Project facts
- Size
- Approx. 160 locations · 220 touchpoints
- Type
- Digital in-store rollout
Project details
- Six European markets
- 2025
- Digital in-store rollout
- Approx. 160 locations · 220 touchpoints
